CRUSH SCHOOL

I blog on Brain-Based Learning, Metacognition, EdTech, and Social-Emotional Learning. I am the author of the Crush School Series of Books, which help students understand how their brains process information and learn. I also wrote The Power of Three: How to Simplify Your Life to Amplify Your Personal and Professional Success, but be warned that it's meant for adults who want to thrive and are comfortable with four letter words.

Making Lessons Fun: Shark Tank Innovation Challenges

Let's be real, getting my students genuinely excited about research or problem-solving can sometimes feel like trying to convince my cat, Tola to like the vet. Two hours later and two tranquilizers in her, Tola is fully alert ready to rip anyone’s head off should they try to touch any part of her twelve-pound body.

But what if I told you there's a magical potion – okay, a lesson design strategy – that channels the boundless, chaotic teenage energy into productive and competitive brilliance? All you have to do is throw them into a tank full of sharks!

Close your eyes and envision teams of teens frantically designing, debating, and then boldly pitching their groundbreaking ideas to a panel of pretend billionaires. This isn't just a project. It's a high-stakes (ish), low-risk “my thing is better than your thing” battle that leaves students engaged in actual learning.

Here's how to set up the engagement goldmine that is the Shark Tank Innovation Challenge.

Day 1: The Plunge - Identifying the Problem

Day one is all about throwing them into the deep end... of a real-world problem, that is.

The Problem Pitch (10-15 mins): Start with a bang! Present a compelling, relatable, real-world issue that needs a solution. Think local water pollution, designing a truly sustainable community, or inventing a wild new recycling method. Make it feel urgent and important, like the fate of the world (or at least their grade) depends on their ingenuity. "Alright, innovators! Today, we're tackling a problem so big, it makes your Pre-Calc homework look like a chihuahua barking at a grizzly bear.”

Introduce the "Tank" Rules: Explain the "Shark Tank" premise. Students will work in teams, research a problem, design a solution, and then "pitch" it to a panel of "investors" (that's you, maybe a brave colleague, or if you're feeling really adventurous, actual community members). Emphasize that the goal is not just a good idea, but a viable, well-researched, and convincingly pitched one.

Form the Companies (Teams): Divide students into small groups (3-4 per "company"). Give them a few minutes to pick a catchy company name. This tiny act of ownership always boosts engagement. Then, assign or let them choose which specific problem they want to tackle within your broader topic.

Initial Brainstorm & Research Kick-off: Give teams time to brainstorm initial ideas. Crucially, provide a curated list of reputable online resources. "No, TikTok is not a valid research source for global water scarcity. Shocking, I know." This initial research will likely spill into homework, or you could make this a four-day thing.

Day 2: The Deep Dive - Research, Design, and Pitch Prep

This is where the magic aka the organized chaos of genuine innovation happens.

Research Fortification: Students dive deeper into understanding their chosen problem and researching existing solutions (and why they're not good enough). They need data, statistics, and maybe even a few compelling anecdotes. This is where their "Lead Researcher" steps up.

Solution Conception & Design: Teams then brainstorm and design their own unique, innovative solution. Encourage creativity, but stress that it must be grounded in reality (or at least, plausible science). Whether it's a new app, a physical device, or a policy proposal, they need to flesh it out. This is the "Product Development" phase.

Crafting the Killer Pitch: Now comes the salesmanship! Teams need to plan their presentation. Who says what? How will they convey their idea's brilliance in a limited time? They should practice their opening hook, explain the problem, present their solution, justify its viability, and outline its impact. "Remember, investors don't have all day. Get to the point, make it shine, and do not insult the investors' intelligence."

Visual Aids & Prototypes (Conceptual, Usually): Encourage them to think about simple visual aids – a basic diagram, a conceptual drawing, or even a brief flow chart. No need for a working model that sprays glitter, but a clear visual helps!

Day 3: The Feeding Frenzy - Pitch Day!

The moment of truth! Prepare for a flurry of nervous energy, impressive pitches, and surprisingly insightful questions.

Final Touches (5-10 mins): Give teams a brief period for last-minute practice and deep breathing. Remind them of time limits and the "no throwing chairs" rule during the Q&A.

The Pitches Commence: Gather your "investor" panel. Have each team present their solution. Encourage genuine curiosity and critical questioning from the investors and hand them a few starter questions such as “What is the evidence your solution design could work?” or "What makes your solution different or better than what's out there right now?"

Investor Q&A: After each pitch, open it up for questions from the "investors." This is where their research and quick thinking are truly tested. Don't know the answer? Pivot, innovate, or gracefully admit you'll 'get back to them' after more research (a common entrepreneurial strategy).

Debrief & Reflection: After all pitches are done, take a moment to discuss. What made a pitch compelling? What challenges did they face? What did they learn about real-world problem-solving? You can even do a "virtual investment" where students anonymously "invest" imaginary money into the ideas they found most compelling, with extra credit for the "most funded" project. And just like that, the world is (potentially) saved, and you somehow managed the class for three to four straight days with minimal effort. Go you!

The "Shark Tank" Challenge isn't just about designing cool things; it's about making students own their learning, collaborate under pressure, and channel their boundless teenage energy into something genuinely productive. Plus, it's hilarious to watch them try to sell you on something groundbreaking like a self-cleaning grass-powered backyard dog poop scooper.

So take the plunge. Students will dive deep and feast on the required content knowledge without realizing it. Not a bad trick for someone with no formal Jedi training. May the force be with you always.


Thanks for reading my thoughts! I hope they help you in being more you. Check out my shop (see top) if you need thoughtful (not busy work), engaging (fun), project-based and phenomena-based (the whole NGSS thing) Earth and Space Science lessons. I try to keep the prices decent, but if you cannot spare the $, please email me and I’ll give you whatever you need for free.

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Introduction to Earth and Space Science - 5 Phenomenon-Based Projects
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